The Impact of Instagram on Folk Art Revival
Instagram is reviving interest in folk art by connecting artisans with global audiences through visually striking posts. Folk artists showcase handcrafted items like pottery, weaving, and woodcarving, sharing the stories and techniques behind their work. Artisans in Mexico and Bangladesh report increased sales after growing their Instagram following, with orders from international customers. Hashtags like #FolkArt and #HandmadeWithLove reach millions, introducing traditional crafts to new markets. Young artists document their apprenticeships with masters, preserving knowledge of endangered techniques. Instagram’s visual platform highlights the beauty of folk art, making it relevant to contemporary audiences. These digital connections are breathing new life into traditional crafts, ensuring their survival in the modern world.